Our previous posts have discussed surveys in general and how to implement them. This article will highlight a few of the instances when they are beneficial to an organisation: Staff engagement, Stakeholders Perception and National Consultations.
An essential component of surveys is the population being profiled and determining the correct proportion of individuals required to represent this target population – sample group. In other words, how much data is required to obtain reliable insights and therefore make accurate decisions upon the survey results.
Surveys can be administered (delivered) in a variety of ways, including face-to-face, by phone, online and via hardcopy (paper). Organisations should as part of their research consider their sample group (individuals identified to participate in the survey) to determine the optimal method or methods which would encourage the greatest response
Surveys are a useful tool that can assist an organisation in ascertaining up to date information and/or finding out the opinions of their customers, stakeholders or employees on a range of issues and products.