Sample Group

Smart Consult & Research - Enhanced Insight

An essential component of surveys is the population being profiled and determining the correct proportion of individuals required to represent this target population – sample group. In other words, how much data is required to obtain reliable insights and therefore make accurate decisions upon the survey results.

Surveys

Smart Consult & Research - Enhanced Insight

Surveys are a useful tool that can assist an organisation in ascertaining up to date information and/or finding out the opinions of their customers, stakeholders or employees on a range of issues and products.