What is Predictive Analytics?
Predictive analytics is a type of data analytics that utilizes statistical algorithms and machine learning techniques to analyse historical data and make predictions about future events. This technology is particularly useful in the realm of CRM because it can help businesses anticipate customer needs and behaviours, allowing them to proactively address potential issues before they become major problems.
How Machine Learning is Changing the Game
Machine learning is another technology that is changing the CRM landscape. It involves training computer algorithms to automatically learn from data and improve their performance over time. This means that as businesses gather more data about their customers, machine learning algorithms can help them identify patterns and make predictions about future behaviour. This technology has the potential to revolutionize the way businesses engage with customers by providing personalized experiences that are tailored to each individual’s unique needs.
How Smart Consult & Research Can Help
At Smart Consult, we understand the importance of staying ahead of the curve when it comes to CRM technologies. That’s why we offer a range of services designed to help businesses leverage the power of predictive analytics and machine learning. Our team of experts can help you implement and integrate these technologies into your existing CRM system, providing you with valuable insights and a competitive edge in your industry.
Our services include:
- CRM Assessment and Roadmap: Our team of experts will work with you to assess your current CRM system and provide recommendations on how to optimize it to meet your business needs.
- Implementation and Integration: We can help you integrate predictive analytics and machine learning technologies into your existing CRM system to help you better understand your customers and make data-driven decisions.
- Training and Support: We offer comprehensive training and ongoing support to ensure that your team has the skills and knowledge necessary to use these technologies effectively.
Smart Consult & Research is a team of experts in implementing CRM, ERP, and automation solutions for businesses across different industries. We have extensive experience in providing tailored solutions that meet our clients’ unique needs and objectives. Our expertise in CRM, ERP, and automation allows us to develop and implement efficient and effective solutions that streamline business operations, enhance productivity, and drive growth. We work closely with our clients to understand their requirements, design the right solution, and ensure seamless implementation and ongoing support. With our deep understanding of CRM, ERP, and automation, we are committed to helping businesses succeed and achieve their goals.
Get in Touch to Commission our Services Using any of the Following Frameworks:
- NHS Health and Care Evaluation Services (HaCE) – NHS Leeds CCG
- Lived Experience Service – NHS England and NHS Improvement (NHSE&I)
- Health Systems Support Framework – NHS England and NHS Improvement (NHSE&I)
- GP services and GP Caretaking services – NHS England and NHS Improvement (NHSE&I)
- Research Marketplace DPS – Crown Commercial Service RM6018
- G-Cloud – Crown Commercial Service RM1557.12
- Data SaSiE – Office for National Statistics
Reference Links:
- Gartner: Predicts 2021: CRM Sales Technology Will Pivot From System of Record to Differentiator – https://www.gartner.com/en/documents/3987014/predicts-2021-crm-sales-technology-will-pivot-from-sys
- Salesforce: The future of CRM: AI for personalised customer experiences – https://www.salesforce.com/uk/blog/2017/10/future-of-crm-ai-for-personalised-customer-experiences.html
- Forbes: How Artificial Intelligence Is Revolutionizing CRM – https://www.forbes.com/sites/forbestechcouncil/2021/03/18/how-artificial-intelligence-is-revolutionizing-crm/?sh=731e536d1087
- Microsoft: The Future of Dynamics 365: AI, Mixed Reality, and Customer-centricity – https://cloudblogs.microsoft.com/dynamics365/bdm/2019/01/15/the-future-of-dynamics-365-ai-mixed-reality-and-customer-centricity/
- Harvard Business Review: How Predictive Analytics Are Revolutionizing CRM – https://hbr.org/2017/02/how-predictive-analytics-are-revolutionizing-crm
- Smart Consult: Predictive Analytics and Machine Learning Services
