Working from home is now the new normal for many people not just in the UK but throughout the world due to the Coronavirus. Until recently working from home was seen as a perk or only suitable for certain roles. This pandemic has shown that alternative methods can be achieved with the use of technology and preparation, as long as employers and employees are practical and sensitive to the situation
An essential component of surveys is the population being profiled and determining the correct proportion of individuals required to represent this target population – sample group. In other words, how much data is required to obtain reliable insights and therefore make accurate decisions upon the survey results.
Surveys can be administered (delivered) in a variety of ways, including face-to-face, by phone, online and via hardcopy (paper). Organisations should as part of their research consider their sample group (individuals identified to participate in the survey) to determine the optimal method or methods which would encourage the greatest response
Should you have a research project or request for proposal that you wish to discuss, then please submit the request here.